Kampani ya zovala zolimbitsa thupi ya Lululemon posachedwapa yatulutsa mitundu yosiyanasiyana ya ma leggings omwe adapangidwa kuti azitonthoza, kulimba komanso kugwira ntchito bwino.Ma leggings atsopanoZimabwera m'mitundu yosiyanasiyana ndipo zimakondedwa kale ndi othamanga komanso okonda masewera olimbitsa thupi.
Ma leggings atsopanowa amapangidwa kuchokera ku nsalu yothandiza yomwe idapangidwa kuti ichotse thukuta komanso kupereka malo okwanira ochitira zinthu zosiyanasiyana. Nsaluyi ndi yolimba komanso yopepuka, zomwe zimapangitsa kuti ikhale yoyenera kuchita masewera olimbitsa thupi amphamvu komansozochitika zakunja.
Kuwonjezera pa magwiridwe antchito, ma leggings atsopanowa ali ndi kapangidwe kabwino kamene kamasinthasintha mosavuta kuchokera ku malo ochitira masewera olimbitsa thupi kupita ku kuthamanga kapena kumwa khofi ndi anzanu. Zosonkhanitsira zatsopano za Lululemon zomwe zikupezeka m'matali ndi mitundu yosiyanasiyana, zili ndi zinazake kwa aliyense.
"Tikusangalala kuyambitsa mitundu yatsopano ya ma leggings omwe si okongola okha komanso ogwira ntchito," adatero wolankhulira Lululemon. "Tikumvetsa kufunika kovala zovala zapamwamba zolimbitsa thupi zomwe zingagwirizane ndi moyo wanu wolimbitsa thupi, ndipo tikukhulupirira kuti ma leggings awa adzaposa zomwe makasitomala amayembekezera."
Othamanga ambiri ndi okonda masewera olimbitsa thupi akuyamikira kale ma leggings atsopano pa malo ochezera a pa Intaneti. Othamanga akatswiri kuphatikizapo othamanga, ma yoga ndi onyamula zolemera akhala akuyamikira chitonthozo ndi magwiridwe antchito a atsopano.Ma leggings a Lululemon, ndipo ena amawatcha kuti zida zawo zatsopano zochitira masewera olimbitsa thupi.
“Monga katswiri wothamanga, ndayesa ma leggings ambiri, ndipo ma leggings atsopanowa ochokera ku Lululemon ndi ma leggings abwino kwambiri omwe ndidavalapo,” anatero katswiri wina wothamanga. “Ndi omasuka kwambiri, opumira, ndipo sagwera kapena kukwera kwambiri ndikamachita masewera olimbitsa thupi.”
Ma leggings atsopanowa akulandiranso ndemanga zabwino kuchokera kwa okonda masewera olimbitsa thupi tsiku ndi tsiku, omwe amakonda kusinthasintha komanso kalembedwe ka kapangidwe katsopano. Anthu ambiri amayamikira kukula kwa Lululemon komwe kumaphatikizapo mitundu yonse, zomwe zimapangitsa kuti kampaniyo ikhale ndi mwayi wochita bwino.zovala zolimbitsa thupikuti zigwirizane ndi mitundu yosiyanasiyana ya thupi.
“Ndakhala ndikuvutika kupeza ma leggings omwe amandikwanira bwino komanso omasuka kuvala ndikuchita masewera olimbitsa thupi,” anatero kasitomala wina. “Koma ma leggings atsopano a Lululemon awa ndi osintha kwambiri kwa ine. Amandikwanira bwino ndipo ndimadzidalira komanso ndimathandizidwa ndikawavala.”
Popeza kutchuka kwa masewera olimbitsa thupi kukukulirakulira komanso kuchuluka kwa ogula omwe amakonda masewera olimbitsa thupi, sizodabwitsa kuti makampani opanga zovala zolimbitsa thupi monga Lululemon akuyika ndalama mu mapangidwe atsopano komanso atsopano kuti akwaniritse zosowa za makasitomala. Akatswiri amakampani akuti msika wapadziko lonse wa zovala zamasewera ukuyembekezeka kupitilira kukula m'zaka zikubwerazi, chifukwa cha kuchuluka kwa chidziwitso cha thanzi ndi masewera olimbitsa thupi komanso chidwi chowonjezeka pa mafashoni a masewera olimbitsa thupi.
"Tikuwona kusintha kwakukulu pa khalidwe la ogula pankhani yazovala zolimbitsa thupi"," anatero katswiri wina wogulitsa. "Anthu ambiri akuyika ndalama zambiri pa zovala zapamwamba zolimbitsa thupi zomwe sizimangowoneka bwino komanso zimagwira ntchito bwino. Zimenezo ndi zabwinonso. Kufuna kumeneku kukulimbikitsa makampani opanga zovala zolimbitsa thupi kuti apitirize kupanga zatsopano ndikukonza zinthu zawo."
Kutulutsidwa kwa ma leggings atsopano a Lululemon kukubwera panthawi yomwe anthu ambiri akuika patsogolo thanzi ndi thanzi labwino ndipo akufunafuna zovala zabwino komanso zosiyanasiyana kuti asinthe mosavuta kuchoka pa masewera olimbitsa thupi kupita ku zovala za tsiku ndi tsiku. Ndi kufika kwa ma leggings ake atsopano, Lululemon ikudziika patsogolo ngati mtsogoleri mumakampani opanga zovala zolimbitsa thupi, kupatsa makasitomala zovala zogwira ntchito komanso zokongola zomwe zimakwaniritsa zosowa za okonda masewera olimbitsa thupi amakono.
Pamene chizolowezi cha masewera chikupitirira kukula,zovala zolimbitsa thupiMakampani monga Lululemon angapitirizebe kupambana ndi zinthu zawo zatsopano. Kutulutsidwa kwa ma leggings atsopano ndi chitsanzo chimodzi chabe cha momwe kampaniyi ikupitira patsogolo komanso kupatsa makasitomala zovala zolimbitsa thupi zomwe amafunikira kuti akhale ndi moyo wathanzi komanso wochita masewera olimbitsa thupi.
Nthawi yotumizira: Disembala-16-2023




