Momwe Kampani Yoyamba Yogulitsa Zovala Zamasewera Inasinthira Kukhala JD Sports: Nkhani Yopambana ya Montirex x Aika Sportswear

LIVERPOOL — Ulendo wa Oyamba Kupita ku Chipambano cha Masewera a JD

Kulowa mu JD Sports — imodzi mwa ogulitsa mafashoni amasewera akuluakulu komanso opikisana kwambiri ku Europe — ndi chinthu chofunika kwambiri chomwe makampani achichepere ochepa amachikwaniritsa. Koma Montirex, kampani yaying'ono yaku UK yomwe kale inali yopanga zinthu zochepa chabe pamwezi, inatha kuchita zimenezo. Masiku ano, kampaniyo yatchuka kwambiri.€120 miliyoni pachakandipo ili ndi malo ogulitsira ambiri ku Europe konse.

Kumbuyo kwa kukula kumeneku kuli mgwirizano wa nthawi yayitali ndiZovala zamasewera za Aika, kampani yopanga zinthu yomwe inkathandiza Montirex kuyambira pachiyambi.

Nkhaniyi yakhala chitsanzo cha momwe kampani yaying'ono yoyambira ingakulitsire bwino kupanga, kumanga dzina la kampani, komanso kupeza malo mu njira yogulitsira ya JD Sports yomwe ili ndi zopinga zambiri.

Gawo 1: Kuchokera ku Kampani Yoyamba Yosadziwika Kupita ku Mtundu wa Zovala Zamasewera Womwe Ukukula Mwachangu

Pamene Montirex idayambitsidwa, idakumana ndi mavuto omwe amafanana ndi makampani oyambira: bajeti yochepa, mphamvu zochepa zopangira, komanso kusowa kwa mwayi wogulitsa. Chomwe chinasiyanitsa Montirex ndi njira yake yogulitsira yomwe cholinga chake chachikulu ndi:

Kuyika magwiridwe antchito otsika mtengoyokonzedwa kwa ogula achinyamata ku UK

Zinthu zomwe zimatulutsidwa mwachanguyothandizidwa ndi kupanga kwachangu kwa Aika Sportswear

Kutsegula kwamphamvu kwa malo ochezera a pa Intanetizomwe zinapangitsa kuti chidziwitso cha mtundu chidziwike mwachangu

Pamene kufunikira kwa zinthu kukuchulukirachulukira, Aika Sportswear inakulitsa kupanga kwa Montirex pamwezi kuchokera pa mazana ambiri kufika pazikwi makumi ambiri pamwezi, potsirizira pake inakula kufika pa mavoliyumu apachaka m'mazana zikwi mazana.

Gawo Lachiwiri: Udindo wa Aika Sportswear pakukulitsa Montirex

Aika Sportswear inachita ntchito yofunika kwambiri posintha Montirex kukhala kampani yapadziko lonse yokonzeka kugulitsa.

1. Kupanga zinthu zapamwamba kwambiri

Aika adapanga unyolo wonse wa zinthu wa Montirex—kuyambira kupeza nsalu ndi kusonkhanitsa zitsanzo mpaka kupanga zinthu zambiri komanso kuwongolera khalidwe—kuonetsetsa kuti ogulitsa akuluakulu amafunika kukhala ogwirizana.

2. Kukonza mtengo kuti mupikisane ndi ogulitsa

Kudzera mu kupanga kwakukulu ndi kasamalidwe ka unyolo wogulira zinthu, Aika anathandiza Montirex kupanga phindu lalikulu pamtengo ndi magwiridwe antchito, lofunika kwambiri kwa ogula a JD Sports.

3. Kukonzekera mzere wa malonda ndi chithandizo cha chizindikiro

Aika adagwirizana ndi Montirex pa njira zogulira zinthu, kukonzekera zosonkhanitsira zinthu, ndi mapangidwe opangidwa ndi mafashoni omwe amagwirizana ndi makasitomala a JD Sports.

4. Thandizo la njira zogulitsira ndi kulankhulana ndi ogula

Pogwiritsa ntchito luso lake logulitsa padziko lonse lapansi, Aika anathandiza Montirex kukonzekera zikalata zogulitsira, tsatanetsatane waukadaulo, ndi chitsimikizo cha kupereka kwa gulu la ogula la JD Sports.

Gawo 3: Kupambana — Kulowa JD Sports

Kulowa mu JD Sports kumafuna kukonzekera kwa miyezi ingapo, mayeso okhwima, komanso kuwunika mwatsatanetsatane zamalonda. Zifukwa zazikulu zomwe wogulitsa adavomereza Montirex ndi izi:

Zambiri za zinthu zokonzeka kugulitsa ndi zizindikiro za kukula

Montirex yawonetsa mitengo yogulitsa bwino, kukonda anthu, komanso kudalirika kwambiri pakupanga zinthu mothandizidwa ndi Aika.

Chidaliro pa kukhazikika kwa unyolo woperekera zinthu

JD Sports imafuna kubwezeretsanso mwachangu komanso kusinthasintha kwabwino—malo omwe Aika adapereka luso lodziwika bwino.

Zosonkhanitsa zapadera ndi kukonzekera kutulutsidwa

Aika ndi Montirex adapanga pamodzi masitayelo apadera, ma drops ochepa, ndi ma kope apadera a JD Sports kuti akwaniritse zomwe amayembekezera m'masitolo.

Kukonza zinthu moyenera komanso kutsatira malamulo

Aika inagwirizanitsa ntchito zake zopangira ndi zoyendetsera zinthu ndi nthawi yoperekera katundu ya JD Sports, miyezo yolongedza katundu, ndi njira zotsatirira malamulo—kuchotsa nkhawa za ogulitsa pankhani yogula kampani yachinyamata.

Kuphatikiza kumeneku kunapangitsa kuti kampaniyi ipambane, zomwe zinapangitsa kuti Montirex ikhale imodzi mwa makampani ochepa oyamba zovala zamasewera obadwira ku UK omwe alowe nawo mu JD Sports m'zaka zaposachedwa.

Zotsatira: Mtundu wa €120 Miliyoni Womangidwa Pachigwirizano Chokulirapo

Pambuyo pa kuyamba kwake kwa JD Sports, Montirex idakula mwachangu kwambiri:

€120 miliyoni ndalama zomwe amapeza pachaka

Kukula kwakukulu kwa malonda ogulitsaku UK ndi ku Europe konse

Kuzindikirika kwapamwamba kwa mtundu wa kampani komanso kukhulupirika kwamphamvu kwa ogula

Kwa Aika Sportswear, chikwama cha Montirex chinalimbitsa mbiri yake ngatichosungiramo zinthu zosungiramo zinthu zakalewokhoza kutenga makampani atsopano kuchokera ku lingaliro kupita ku nsanja zazikulu zogulitsira.

Chitsanzo Chobwerezabwereza cha Mitundu ya Zovala Zamasewera Zamtsogolo

Chitsanzo cha Montirex tsopano chikudziwika bwino ngati umboni wakuti:

Mgwirizano wa makampani atsopano ndi opanga—ukachitika bwino—ungapangitse kuti pakhale mtundu wa zovala zamasewera padziko lonse lapansi womwe ungalowe m'malo ogulitsira apamwamba.

Zovala zamasewera za Aikandi kampani yotsogola yopanga zovala zamasewera yomwe imadziwika bwino pakupanga zinthu, kupanga zinthu zambiri, komanso kuthandizira njira zogulitsira. Ndi mbiri yabwino yothandiza makampani atsopano monga Montirex kukula mwachangu, Aika imapereka mayankho ochokera kumakampani atsopano omwe akufuna kupambana pa malonda apadziko lonse lapansi.